Your First Year in Network Marketing

From Mark Yarnell & Rene Reid Yarnell, authors
“Your First Year in Network Marketing”

The security once found in traditional businesses is a thing of the past. Today’s business world is fast-paced, ever-changing and unpredictable–as you’ve undoubtedly experienced for yourself any number of times. So it’s no wonder that more and more people are seeing the value in depending on themselves for their financial security.

Network Distribution (also known as Multi-Level Marketing or MLM) introduces a system where ordinary people can invest a small sum and, through sheer tenacity and determination, enjoy staggering levels of income–and the personal freedom that comes with it. Because of its basis in people-to-people connections, MLM may well become known in the future as Relationship Marketing.

If you think Network Marketing is merely a cottage industry with housewives selling soap or beauty products, think again. Today, the industry has achieved a global presence that is attracting professionals, blue collar workers and homemakers interested in living life on their own terms.

Today, there are a vast number of professionals leaving their careers behind to become highly successful in the Network Marketing industry. As more and more professionals opt into the Network Distribution business, the level of respect for this industry continues to escalate.

Network Marketing is building solid, lifelong business and personal relationships with those who join you–those seriously committed to working as a team in building businesses and sharing in each other’s successes. Your enthusiasm and your magnetism as an ethical and knowledgeable leader are the qualities that attract others to share in your vision and be a part of your organization.

What Are The Benefits Of Network Marketing?
Those who choose to build a network marketing business are drawn by the freedom and unlimited opportunity it offers them. They choose where and with whom they want to work. Most start out working closely with friends and family members part-time. They have the luxury of working from home and spending more time with their families, unfettered by the usual pitfalls of traditional businesses: commuting, bookkeeping and payroll, employee benefits, inventory costs, overhead expenses, etc.

The income potential is equally wide open. The cost to get in is usually minimal, and the only limits to your earning power are self-imposed. By simply applying tenacity and determination to a simple step-by-step approach, anybody–yes, anybody–can become financially independent on a four-year, rather than a forty-year plan...and live life on their own terms while the multiplier effect goes to work for them 24/7. The freedom to make a living while also making a life–who could ask for a better business model?

How Do People Typically Achieve Results?
Successful network marketers are highly driven and focused on the "big picture." They derive a great deal of personal satisfaction by making a difference in people’s lives. Oftentimes, these individuals are successful in their own realm, but dissatisfied with the circumstances of their profession or lifestyle. Many turn to the opportunities this industry provides after enduring stressful working conditions or being denied a chance to rise to their potential in their career.

Building a network involves little more than taking a system developed by your upline network and sharing it with others. The more people you share it with, the more successful you become. Simple math.

With the advancements in technology and the Internet, providing a simple, duplicable system is easier than ever today.

Building a Winning Organization
"My success is completely dependent upon how many other people I help become successful. Therein lies the beauty of the MLM business model." – Rene Reid Yarnell

Ultimately, your success in network marketing boils down to this: Having the right system. Here are a few simple rules that will ensure your system is designed for success.

Rule #1: Keep it simple.
Ours is a business of duplication. Adopting an easy-to-follow system helps ensure that others in your network will faithfully duplicate your process. And your results! Even if a complex and erratic system works well for you, others will find it difficult to copy and may end up quitting. Think of yourself as a car with 50 or 100 cars following behind you. If you randomly switch lanes or change speeds at will, you will lose most of the cars behind you. The same goes for building a Network Marketing organization.

Rule #2: Keep everyone in mind.
As your network expands, many people who are introduced into your network may never even meet you face-to-face. Even so, their success–and ultimately, your success–is dependant upon their ability to work just like you do. Keep the least experienced of your prospective business partners in mind when you set up a system for your organization to follow.

Rule #3: Use high tech to reinforce high touch.
Take full advantage of the technologies that let you extend your reach in building personal relationships. Most companies have websites and voice/fax-on-demand systems that let you share your business opportunity with people remotely. Teleconferencing enables you to speak with entire groups and connect them to your upline support network at the press of a button.

Voicemail and email let you broadcast personal messages and share information with your entire network in seconds. Make sure everyone who is sponsored into your organization has an email address or, at the very least, has access to the company’s voicemail system. Today, there’s no reason why everyone–even those 20 levels below you–cannot receive personal messages from you on a regular basis.

The newest form of technology is the CD business card, which can be inserted into the center of your CD-ROM drive on your computer. Until everyone has access to ADSL and larger cable lines, this is a mechanism that allows anyone to view your information with more sophisticated technology. This can include audio and video streaming and has the capacity to look like a regular TV infomercial. Properly constructed, at the end of a professional presentation from industry and company leaders, it can link viewers (your prospective business associates) directly to your web site where they can sign up with you.

Stay abreast of new technology that will soon become popular: audio and video streaming, video conferencing, live web-casting, and the like.

Rule #4: Stay focused and just do it.
Let your diligence as a leader serve as an example for your entire team. Ultimately, the people in your organization will do what you do. You’ve joined a company whose products you believe in–now choose the best tools your company has to offer and follow the guidelines of your mentors in creating a simple, easy-to-follow system that anyone can emulate.

Most importantly, stay focused on your dreams. Don’t give up. You’ll hear your fair share of no’s. But it’s the yes’s that build a network...and your fortune. And you won’t get there by frequently switching companies or leaving the industry altogether. The moment you get off the fence and definitely commit yourself...your life will change.

To listen to its proponents, network (or multilevel) marketing is the greatest thing since sliced bread: top performers earn $1 million a month, reside in alluring places like Aspen and Kauai, and still find quality time to happily raise children and lovingly cement spousal relationships. Contending that those who fail to make it that far are ill prepared for the initial challenges they face, Mark Yarnell and Rene Reid Yarnell--married network marketers who are among the industry's leaders, as well as members of a University of Illinois faculty that teaches the only college-certified course on the subject in the U.S.--have written Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! to convey both advice and inspiration to newcomers. Peppered with personal anecdotes that bring their recommendations to life, the two offer logical strategies for overcoming rookie obstacles and kick starting a career. Individual chapters explore issues such as battling rejection, avoiding depression, handling prospects, supervising recruits, and managing time. Each concludes with a comprehensive summary, but save it for later reference and don't skip the preceding narrative, or you risk missing the book's considerable motivational component. --Howard Rothman

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